Kingsville, ON (April 22, 2024) – Mastronardi Produce, the fourth-generation family-owned company that pioneered commercial greenhouse growing in North America, has launched its latest SUNSET® Bombs® product in retail, introducing Bahama Bombs™ to its loyal fanbase. A bright orange grape tomato on-the-vine, Bahama Bombs are a sister variety to the acclaimed Sugar Bombs®, boasting the same off-the-charts sweet flavor in a vibrant tropical hue. Mastronardi Produce introduced the new product at the SEPC Southern Innovations trade show and it hit store shelves in March.
“Mastronardi Produce has a long record of driving growth across categories through expert innovation, and snacking tomatoes are our specialty,” said Dean Taylor, VP of Business Development at Mastronardi Produce Ltd. “Sugar Bombs have been wildly successful since their launch in 2018, we’re confident that Bahama Bombs will bring excitement to the category.”
On-the-vine tomatoes represent the fastest growing segment of the snacking tomato category, and SUNSET supplies the majority of the segment nationally. Now with six flavorful SKUs to its name, the Bombs lineup continues to tap into the demand for high-flavor snacking items. Capturing the attention of consumers and mainstream media alike, Mastronardi Produce and its Bombs line were recently highlighted by The Wall Street Journal in an article exploring the world of “designer produce”.
“This special sister variety was developed in collaboration with a valued seed company partner, and we knew we had a winner when they presented us with this variety,” added Dean. “Mastronardi Produce’s investments in R&D along with our partner relationships that span several decades are key to what sets us apart.”
Mastronardi Produce has over one million square feet of global trial space dedicated to research and development, with approximately 500 promising new varieties from around the world on trial at any given time. Bahama Bombs performed exceedingly well under trial and were pushed to market under the coveted line of Bombs snacking tomatoes on-the-vine.
Retailers are invited to “Taste the Tropics™” at booth 1130 during the upcoming CPMA Convention and Trade Show where Mastronardi Produce will showcase Bahama Bombs and other premium produce innovations.
About Mastronardi Produce Ltd.®
A pioneer and industry leader in the gourmet greenhouse industry, Mastronardi Produce grows and markets award-winning products under the SUNSET®, Backyard Farms®, BerryWorld®, and Queen of Greens® brands. Mastronardi Produce has been family-owned for over 70 years and prides itself on producing consistently flavorful tomatoes, peppers, cucumbers, berries, and lettuce.
Company Contact:
Audra Macintyre, Communications Specialist
o: 519-326-3218
c: 519-791-9965
audra.macintyre@sunsetgrown.com
