Kingsville, ON (October 8, 2024) – Leader in the greenhouse berry category, SUNSET® will be featuring a premium strawberry varietal that will transport you to your dream world as part of the IFPA’s 2024 Global Produce and Floral Show. The WOW® Utopia™ Strawberries elevate expectations in the berry category by offering a premium consumer brand experience. Named for their perfection, WOW® Utopia™ Strawberries have brought innovation and intrigue to the berry aisle through their enhanced flavor profile, uniform shape & size, and elegant packaging.
Developed through advanced breeding and growing techniques, these greenhouse-grown non-GMO berries were specially designed to deliver distinct sweetness and juiciness with balanced acidity and fragrant aroma, unlike traditional strawberries.
“Our team continues to innovate in the berry category and redefine consumer flavor experiences,” said Paul Mastronardi, President and CEO of Mastronardi Produce Ltd. “All the unique elements of our WOW® Utopia™ berries, from the taste to the packaging, each element harmoniously joins together to bring our vision of the finest strawberry experience to life. We are excited to see these elevated strawberries on the shelves.”
Each WOW® Utopia™ berry is hand-picked and packed in a modern two-piece carrier built to precisely fit the berry’s signature proportions. The sleek matte-black labeling band with reflective gold foil embellishments emphasizes the high-end nature of the product and ensures it will stand out on store shelves.
The enhanced flavor and presentation of WOW® Utopia™ Strawberries will resonate with food lovers and consumers seeking to indulge in a heightened flavor experience. WOW® Utopia™’s exceptional freshness and visual appeal drive forward Mastronardi Produce’s mission of delivering WOW flavor experiences to consumers.
To taste the epitome of perfection with WOW® Utopia™, we invite retailers to visit the Mastronardi Produce team during the 2024 Global Produce and Floral Show at Booth #1639.
About Mastronardi Produce Ltd.®
A pioneer and industry leader in the gourmet greenhouse industry, Mastronardi Produce grows and markets award-winning products under the SUNSET®, Backyard Farms®, BerryWorld®, and Queen of Greens® brands. Mastronardi Produce has been family-owned for over 70 years and prides itself on producing consistently flavorful tomatoes, peppers, cucumbers, berries, and lettuce.
Company Contact:
Dean Taylor, Vice President, Business Development
o: 519-326-3218
c: 519-796-7703
dean.taylor@sunsetgrown.com
