Kingsville, ON (July 10, 2024) – Mastronardi Produce, the fourth-generation family-owned business that pioneered high-tech greenhouse berries in North America, is proud to announce the debut of its highly anticipated Organic Summer Series Berries at the Organic Produce Summit in Monterey, CA, July 10-11, 2024. This exciting launch marks a significant milestone in SUNSET®’s commitment to delivering exceptional flavor and quality in organic produce.
As consumer demand for flavorful organic products continues to rise, the SUNSET® brand offers a full line-up of organic products that deliver uncompromising quality and elevated flavor, making them essential additions to every table.
“Mastronardi is known for leading innovation in greenhouse growing and is proud to pioneer the organics category by crafting standout offerings like our Organic Flavor Bombs® and now the launch of the Organic Summer Series,” says Paul Mastronardi, CEO, Mastronardi Produce. “At SUNSET® we develop items that continue to redefine consumer flavor experiences, while setting new benchmarks in taste and quality.”
SUNSET® continues to be at the forefront of innovation, pioneering greenhouse grown strawberries in 2013 and today WOW® Strawberries capture over 60% of the US market share for greenhouse grown strawberries. Additionally, SUNSET® has established itself as the leading organic tomato brand in the USA, achieving nearly 20% growth in volume over the past year.
With greenhouse grown On-the-Vine tomatoes representing the fastest growing segment of the snacking tomato category, SUNSET® leads in national supply. Leveraging ongoing advancements in greenhouse technology and a commitment to exceptional flavor, Mastronardi Produce created the popular BOMBS™ lineup of On-the-Vine Snacking Tomatoes, including Organic Flavor Bombs®. These premium varieties now make up nearly 70% of sales in this category across the country, delivering the outstanding flavor that the SUNSET® brand is known for.
Launched at the 2023 Global Produce & Floral Show, Organic WOW® Strawberries have taken the berry category to new heights as the top selling strawberry across North American retailers and shows continued velocity selling over 50% faster than the next closest organic greenhouse grown strawberry competitor. SUNSET® is further revolutionizing the organic berry category by introducing the full Organic Summer Series and elevating consumer flavor expectations. The Summer Series will include Summer Magic™ Blackberry, Summer Pop™ Blueberry, Summer Dream™ Raspberry, and Summer Delight™ Strawberry.
Grown with expertise under USDA organic growing standards, these berries promise to elevate the organic berry category with their outstanding taste and vibrant colors. Mastronardi’s proprietary growing techniques ensure that each berry is bursting with natural sweetness and freshness, meeting the high standards that consumers expect from the SUNSET® brand. The elevated design of the Summer Series stands out against competitors and disrupts the category clutter. And just like all SUNSET® brand produce, the berries are Non-GMO Project Verified.
Continuing SUNSET®’s commitment to sustainable growing practices, Organic Strawberries are grown in the company’s state-of-the-art Ohio greenhouse, which is equipped with advanced technology in sustainable, climate-resilient growing. Despite being devastated by a tornado last year, this greenhouse has been rebuilt in record time, thanks to Havecon Projects. Phase 2 of the greenhouse expansion is currently underway. This increased acreage will meet the high demand for the highly sought-after WOW® Berries, with retailers eager to stock this much-loved product.
Visit the Mastronardi Produce Team during the Organic Produce Summit at Booth #202 to discover the full line up of exceptional organic items and taste the difference.
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About Mastronardi Produce Ltd.®
A pioneer and industry leader in the gourmet greenhouse industry, Mastronardi Produce grows and markets award-winning products under the SUNSET®, Backyard Farms®, BerryWorld®, and Queen of Greens® brands. Mastronardi Produce has been family-owned for over 70 years and prides itself on producing consistently flavorful tomatoes, peppers, cucumbers, berries, and lettuce.
Company Contact:
Dean Taylor, Vice President, Business Development
o: 519-326-3218
c: 519-796-7703
dean.taylor@sunsetgrown.com
