Kingsville, ON (October 15, 2024) – Enjoy the refreshing and vibrant flavors of summer all year long with SUNSET®’s Summer Series Berries®. Mastronardi Produce has announced the latest four SKUs in their lineup of berries – bursting with sweet flavor and inspired by the summer season. The Summer Series line will debut at the IFPA Global Produce & Floral Show later this week.
The Summer Series includes the Summer Dream™ Raspberry, launched in 2023, and will introduce the Summer Delight™ Strawberry, Summer Magic™ Blackberry, and Summer Pop™ Blueberry to the market. Following the success and positive reception from the launch of the Summer Dream™ Raspberry, consumers and retailers eagerly anticipated the addition of more berries with the outstanding flavor Mastronardi Produce is recognized for.
“Consumers have demonstrated they are looking for flavorful berries with lasting freshness, and we believe the Summer Series will exceed their expectations,” said Dean Taylor, Vice President of Business Development at Mastronardi Produce Ltd. “Freshly picked and packed from our berry farms, these berry varieties are set to outperform others in the category in both flavor and shelf life.”
In recent years, berries have become one of the fastest-growing segments in produce and continuing to experience year-over-year growth. Since 2003, Mastronardi Produce has been a leader in the greenhouse berries category, providing consistency in quality and taste.
With a lively and colorful label design featuring tropical and summer-inspired imagery, the Summer Series packaging is easily identifiable on the shelf and represents the energy of the summer season. Sweeter than their traditional counterparts, each berry in the Summer Series lives up to its name.
Join us to celebrate the flavors of summer during the IFPA Global Produce and Floral Show at Booth #1639.
About Mastronardi Produce Ltd.®
A pioneer and industry leader in the gourmet greenhouse industry, Mastronardi Produce grows and markets award-winning products under the SUNSET®, Backyard Farms®, BerryWorld®, and Queen of Greens® brands. Mastronardi Produce has been family-owned for over 70 years and prides itself on producing consistently flavorful tomatoes, peppers, cucumbers, berries, and lettuce.
Company Contact:
Dean Taylor, Vice President, Business Development
o: 519-326-3218
c: 519-796-7703
dean.taylor@sunsetgrown.com
