A family inspired by world-class flavor.

Our love of produce spans over 70 years.

We are a fourth-generation family-operated produce company, and the first to bring commercial greenhouse growing to North America. As the true greenhouse pioneer, our Grandpa Umberto Mastronardi’s vision in the 1940s was to provide people with incredible-tasting, fresh, greenhouse-grown vegetables all year long.

Today, our family continues his passion, ensuring sustainability is top of mind, blending technology with tradition and growing world-class Non-GMO produce that tastes unlike any other fruit or veggie you’ve ever had.

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Flavor first, all year long.

It’s our mission to “inspire healthy living through WOW flavor experiences”. And that’s not just something we say.

We travel the world to find the best, most innovative and most flavorful produce we can, then we grow it, let it ripen on the vine and hand-pick it at the absolute perfect ripeness.

We bring people the very best tasting fruits and veggies all year round. We focus on pushing the boundaries when it comes to flavor and new flavorful products – and on brining you the most mind-blowingly tasty produce you’ve ever tried.

We’re proud to be a part of these associations.

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